Sellerket wraps successful campaign at 2025 Cheonan K-Culture Expo
Date: June 11, 2025
Location: Cheonan, South Korea
In partnership with the Cheonan City Government, Sellerket has successfully wrapped its global influencer campaign at the 2025 Cheonan K-Culture Expo, held from June 4 to 8 in Cheonan, South Korea. The joint initiative aimed to promote Korea’s cultural richness and invite both local and international audiences to experience the Expo in person.
Sellerket led a comprehensive influencer marketing campaign that spanned the full event cycle — from pre-event awareness to post-event engagement. In the days leading up to the Expo, participating influencers created teaser content to build anticipation and introduce the festival to their audiences. This strategic pre-launch content helped generate early interest across platforms like Instagram, TikTok, and YouTube.
On June 4, the opening day of the Expo, influencers attended the event in person, exploring exhibitions, performances, and brand booths. They shared real-time content — including livestreams, short-form videos, and behind-the-scenes moments — to capture the energy of the festival and invite more visitors to attend the remaining days. Afterward, they followed up with recap posts and edited videos, extending the campaign’s impact beyond the on-site experience. This multi-phase strategy helped maximize the Expo’s online reach and drive public attendance through authentic, creator-led storytelling.
Featured Influencers:
The Cheonan K-Culture Expo 2025 welcomed a vibrant group of global influencers who joined Sellerket to help share the experience with the world. Representing a wide range of cultures, the participants included Gaby and Celeste from Mexico, Thanh Binh, Le Anh Ton, Yeonna, and Nu Quynh from Vietnam, Zara from Romania, Lili from France, Vika from Germany, Siyam from Bangladesh, Ina from Spain, Maha from Pakistan, and Daniela from Chile. Each brought a unique perspective and audience, helping showcase the richness of Korean culture to global communities.
“It was more than content — it was connection,” said one participating influencer. “We felt the heart of Korean culture and were proud to share it in our own voices.”
Campaign Highlights
- Global participation on opening day, with creators from Latin America, Europe, and Asia
- Dozens of multilingual content pieces shared on TikTok, Instagram, and YouTube
- Increased visibility and engagement for participating brands, performers, and cultural programs
- Strengthened international interest in Korean culture through authentic influencer storytelling
This collaboration reinforced Sellerket’s mission to connect Korean culture, creators, and commerce with the world through meaningful, creator-led campaigns.
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