[Social Value = Reporter Seongho Choi] Sellket announced on the 25th that it will begin a full-scale joint marketing campaign to support the entry of Korean fashion culture and K-beauty into the global market.
This campaign was centered around Lacosme cosmetics launched by H.Cell Global, which operates Dongdaemun Fashion Street and online sales agency business worldwide. They promote and sell products through collaboration with global influencer sellers.
Twelve people from eight countries attended the event, and the attendees were Dayoung Lee, Hoai Kon, Le anh ton, Hai Yen from Vietnam, Celeste from Mexico, Kim Shin-ae from Mongolia, InMira from Bangladesh, Mhonreni Humtsoe from India, Tom and Eva from France, Dafne from Mexico, Nurana from Azerbaijan, and Aysel from Kazakhstan, who attended as representatives of their respective countries.
A Sellerket official said, “Starting with this joint campaign, we hope to contribute greatly to serving as a cultural and economic bridge that promotes Korea to the world, beyond simple product sales, through campaigns in which influencers from all countries around the world participate.”
In particular, Sellerket plans to widely promote various contents such as Korean medical tourism, products from small and medium-sized enterprises, regional specialties, and tourism products through continuous joint campaigns with influencers around the world, starting with this campaign.
Through this, it is expected to have the expected effect of promoting excellent products and regional culture from Korean small and medium-sized enterprises to the world, thereby expanding overseas market entry and enhancing the Korean brand image.
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