Sellerket Announces Upcoming Collaboration with 2025 Cheonan K-Culture Expo
Date: May 21, 2025
Location: Seoul, South Korea
Sellerket is proud to announce its upcoming collaboration with the 2025 Cheonan K-Culture Expo, taking place from June 4 to June 8 in Cheonan, South Korea. This large-scale cultural event will celebrate the diversity of Korean heritage through fashion, music, beauty, crafts, webtoon, and food — and Sellerket will lead a global influencer campaign to share these experiences worldwide.
Through this partnership, Sellerket will host international influencers to experience the festival firsthand. Influencers will attend key events, engage with local talent and products, and share their journey through content-driven commerce, promoting Korea’s vibrant culture to global audiences.
Campaign Highlights
Dates: June 4–8, 2025
Location: Cheonan, South Korea
Hosted by: Cheonan City & Korean Cultural Foundations
Global Content Participation by: Sellerket Influencers
Key Programs Include:
🎤 Main Stage Events
- Opening Ceremony: K-pop cover dance, theme performance, and drone show (June 4)
- K-Hanbok Fashion Show: “Hanbok, Becomes a Masterpiece” (June 5)
- K-Retro Concert: Featuring Kim Chang-yeol, Kim Wan-sun, Diva, Noise, R.ef (June 5)
- Cheonan Youth Arts Festival & Jazz Performances (June 7)
- Closing Ceremony: Hosted by Tak Jae-hoon, Jeon Yu-jin, and Gunjo (June 8)
🎉 Challenge Zone (K-pop Interactive Events)
- K-pop Cover Dance Performances
- Open Karaoke in the Streets of Cheonan
- Random Play Dance Sessions (June 5–8)
🎶 Welcome Zone Programs
- Daily Fringe Concerts, including jazz, trot, indie, and traditional performances
- Mini concerts, kids’ events, and street acts for families and youth
- Cultural talk shows, cheerleading, and youth art showcases
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