Official Kickoff of Our Global Creator Network
Date: March 22, 2025
Location: Seoul, South Korea
In a landmark moment for cross-cultural content collaboration, the Global Creator Network Launch Event took place in Seoul, bringing together influential creators from around the world for a ceremonial kickoff that marks the beginning of a new chapter in global influencer partnerships.
Held as a high-profile gathering, the campaign introduced global influencers to Korea while spotlighting their role as cultural bridges for promoting K-beauty, lifestyle, and digital commerce. The event emphasized the importance of shared storytelling, cross-border brand connection, and creator empowerment.
Participants included Zahid from Pakistan, Celeste from Mexico, Shweta from India, Dayongi from Vietnam, InMira from Bangladesh, among others—each bringing unique perspectives and loyal followings from their home countries.
Key Highlights:
- Official ceremonial launch introducing the Global Creator Network
- Influencer-led discussions on K-beauty trends, personal product experiences, and cultural relevance in their home markets
- A test livestreaming session to demonstrate influencer commerce potential
- Media coverage highlighting the collaboration’s strategic goals
The event also marked the official launch of Sellerket, a global influencer-seller alliance aimed at promoting Korean small and medium-sized enterprises (SMEs), local specialty products, and tourism resources through influencer-led broadcasts and livestream commerce.
Influencers engaged in panel discussions and content creation centered around Korean skincare and beauty products. They shared insights on how K-beauty trends are perceived globally and identified key selling points tailored to different cultural markets. The test livestream demonstrated the potential of influencer-driven commerce, while media outlets praised the innovative platform’s ability to combine storytelling with product sales.
“This was more than a launch—it was a meeting of global voices all passionate about Korean culture,” said a representative from the organizing team. “We saw powerful exchanges, real-time content creation, and a clear path toward expanding K-beauty through our creator network.”
By leveraging K-content and creator influence, Sellerket aims to become a key enabler of converged commerce, empowering both influencers and Korean SMEs to grow their international presence. The platform also aspires to offer meaningful, practical opportunities to aspiring influencers and micro-sellers looking to participate in the creator economy.
As the kickoff event of this initiative, it sets the stage for future collaborations, expanded livestream activities, and deepened brand-influencer engagement.
Related articles: