Global Influencers Experience the Future of K-Fashion at DDP
Date: April 25, 2025
Location: Seoul, South Korea
Over a dozen global influencers gathered at the iconic Dongdaemun Design Plaza (DDP) for the K-Fashion Brand Tour Campaign, an event organized by Seoul Fashion Hub in collaboration with Sellerket, to spotlight the creativity and innovation of Made-in-Korea designer fashion. This tour served as a cultural and commercial bridge, introducing emerging Korean designer brands to global audiences through influencer-driven storytelling and content.
At the heart of the tour was the DDP Fashion Hub, a space housing nearly 200 Korean designer brands across diverse categories—from contemporary streetwear and genderless minimalism to modernized hanbok styles and high-end runway collections. Influencers visited select showrooms and had the opportunity to experience the quality and uniqueness of these designs firsthand. Many expressed surprise and admiration at the range and caliber of products, from affordable statement pieces to exclusive high-fashion items.
Featured Influencers:
Influencers from diverse backgrounds took part in the campaign, bringing global visibility to Korean fashion. Notable participants included Dayongi from Vietnam, Hoai kon from Vietnam, Celeste from Mexico, Kim Shinhye from Mongolia, InMira from Bangladesh, Tom from France, Eva from France, Dafne from Mexico, Le Anh Ton from Vietnam, Hai Yen from Vietnam, and Aysel from Kazakhstan.
Campaign Highlights:
- Real-time content creation including livestreams, reels, and product showcases
- Guided tours of brand showrooms with deep dives into designer visions and product stories
The campaign was designed to achieve multiple goals:
boosting export potential, promoting K-content, testing influencer commerce, and fostering cultural exchange. By inviting creators to engage directly with local fashion brands, the event provided an authentic channel for global exposure and commercial interest.
“It was truly top-tier,” said one influencer. “From the organization to the quality of the fashion pieces, we were impressed. The showroom had something for everyone—from runway-ready items to streetwear staples.”
Feedback from the participants highlighted a desire for future multi-day programs with hotel stays, deeper backstage access to design or production processes, and more interaction-focused activations such as giveaways or hands-on workshops. Several creators expressed interest in future collaborations.
“This kind of cultural and commercial exchange is the future of global fashion,” said a representative from Seoul Fashion Hub. “By empowering creators and elevating Korean brands together, we’re redefining what influence means in the digital age.”
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