[Social Value = Reporter Seongho Choi] Global influencer company Selleckt announced on the 28th (local time) that it has signed a strategic business agreement (MOU) with Science and Technology Park, Pune, a national science and technology startup hub located in Pune, India, and will jointly develop a global product certification and distribution history management system.
This agreement aims to secure consumer trust in the global economy by converging science and technology and cultural content, and to build a new form of international cooperation model. Recently, as transparency in product distribution and authenticity of content have emerged as important issues worldwide, building a trust ecosystem using blockchain-based technology is in the spotlight.
Through this agreement, the two parties have set the following as their main areas of cooperation: ▲joint development of a blockchain-based product origin certification and distribution history management system; ▲joint establishment and implementation of a global market entry strategy through an influencer network; ▲provision of technology and content for launching joint brands and projects; ▲conducting global cultural exchange events and joint promotional activities based on cultural technology convergence; ▲talent cultivation and technical consulting.
An official from Science and Technology Park, Pune emphasized, “Technology is a tool for human-centered development, and culture is a language that communicates that technology with the world,” and “this cooperation will go beyond a simple project and become an opportunity for the two countries to design the future economy together.”
A Sellerket official also expressed expectations, saying, “K-content and Indian technology will be combined to build a new global distribution ecosystem based on transparency and trust,” and “This will be an important turning point for establishing ourselves as a trusted brand in the global market.”
In fact, this collaboration has strategic significance for both India and Korea. India is attracting attention as the world’s largest emerging consumer market, and Korea is seeking to expand into new global markets based on K-content and blockchain technology.
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