Global Influencers Experience Korean Beauty Innovation at Racosme with Sellerket
Date: April 25, 2025
Location: Seoul, South Korea
Sellerket brought together global influencers for a K-beauty brand immersion at the Racosme skincare showroom, offering a behind-the-scenes look into one of Korea’s rising skincare brands. This exclusive event, held in Hanam-si, connected creators from Asia, Europe, and Latin America with the essence of Korean beauty culture.
Participants explored Racosme’s full product line, capturing authentic content and sharing their experiences through livestreams, short-form videos, and social posts with audiences around the world. From product demonstrations to hands-on trials, the event highlighted the appeal and quality of Korean skincare while empowering influencers to act as sellers through direct-to-consumer (DTC) content commerce.
Featured Influencers:
Influencers from diverse backgrounds took part in the campaign, bringing global visibility to Korean beauty. Notable participants included Dayongi from Vietnam, Hoai kon from Vietnam, Celeste from Mexico, Kim Shinhye from Mongolia, InMira from Bangladesh, Tom from France, Eva from France, Dafne from Mexico, Le Anh Ton from Vietnam, Hai Yen from Vietnam, and Aysel from Kazakhstan.
“I’ve tried so many skincare products, but discovering them directly in Korea and being able to share that journey with my community in real time is on another level,” said one participating influencer. “Events like this make you feel part of the brand story — not just a promoter, but a real bridge between cultures.”
The event aligns with Sellerket’s mission to build a borderless marketplace powered by influencers, supporting both brand visibility and creator-driven entrepreneurship.
Campaign Highlights:
- K-Beauty Experience at Racosme Showroom
Influencers visited the Racosme flagship space in Hanam-si to explore the brand’s signature skincare lines. - Content Creation for Global Audiences
Participants captured and shared reels, stories, and livestreams — bringing real-time beauty reviews to followers across Asia, Latin America, and Europe.
The campaign was designed to achieve multiple goals:
Direct Brand Connection
Influencers experienced the brand first-hand, strengthening authenticity in promotion and sales via their personal online storefronts.
Borderless Marketing Powered by Sellerket
The event showcased Sellerket’s unique DTC model, where influencers act as sellers and retain 100 percent of the profits from their sales.
Related videos:
Check out our Social Media: